Biography
Lawson is a seasoned board director, strategist, and digital leader with global experience across professional services, start-ups, and associations. After 35 years in industry, he pivoted in 2024 to focus on board leadership and building companies tackling climate and sustainability. He is currently Managing Partner at LongLeaf Studios, and has previously held senior leadership roles at Deloitte and as COO of the Association of International Certified Professional
Accountants, serving 700,000+ members in 34 countries. Lawson also serves on the boards of Biome Consortia and the Triangle Land Conservancy. Lawson’s areas of expertise include: Go-to-market Strategy, Talent Solutions, Digital Transformation, Climate, Governance. He’s passionate about helping startups succeed and creating sustainable businesses focused on people, profit, and planet.
Most conversations start the same way.
"I know something needs to change. I'm just not sure what, in what order, or where to start."
We get it. That's why the first conversation isn't a sales call. It's a diagnostic.
We ask what's breaking. We map where you are and what your next stage requires. And we tell you, honestly, what to fix first.
Sometimes that's us. Sometimes it's not. Either way, you'll leave with clarity.
No pitch. No pressure. Just clarity on what to fix first.