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What's breaking
Your first five hires will set everything.
Every founder at this stage asks the same question:
"How do I know if this person is actually good?"
You can't. Not for six months. By then, if they're wrong, the damage is done. They've touched customers. Set expectations. Established what "good enough" looks like.
The problem isn't that you're bad at hiring.
It's that there's no system to catch the wrong person before they're in too deep.
The cost
One wrong hire at this stage doesn't just cost you time.
Sets the bar
Your second hire sees how the first one works. That becomes the standard.
Trains your customers
They learn what to expect from your company. Bad habits become your brand.
Drains the founder
You spend six months compensating, covering, and doing their job while pretending everything's fine.
WHAT WE BUILD
The system that catches the wrong person early.
Most founders at this stage need People, a hiring system that actually works. Some need Vision (a plan before you hire into chaos). A few need Tech (payroll and compliance handled properly from the start).
If hiring is the problem:
We sit in your interviews. We build scorecards so you know what "good" looks like. We check references properly, the ones candidates don't list.
If direction is the problem:
We build a 90-day plan so you're hiring into structure, not chaos. Role clarity. Priorities. Decision frameworks.
If operations is the problem:
We set up payroll, compliance, and tax properly from day one. No fragmented providers. No "we'll fix it later."
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